PM Solutions Healthcare Marketing assists with everything digital from individual practitioner marketing to practice growth, to activities that benefit your public profile. Things such as website creation, branding, copywriting, blog writing, SEO, communications strategies, and digital strategies. Mainly, assisting practitioners with marketing strategy leading to a comprehensive strategic practice marketing plan.
Marketing prepares the marketplace so prospective clients and referral sources know the practice. When the market is familiar with your practice and its brand, it makes it that much easier for the next task, getting hired. Whether publicizing a recent volunteer activity, showing the practice’s partners awards or newly acquired or renovated office space on digital platforms, updating a business’ online presence ensures availability to its patients. Effective digital solutions are for every practice.
PM Solutions can write blog articles, mission statements, company policies, executive profiles, company awards/distinctions, office locations, shareholder reports, whitepapers, media mentions and other pieces of content for you practice.
So how do you distinguish yourself from the other medical professionals? You need to have some focused practice marketing strategies designed to increase your name recognition in the marketplace. PM Solutions can help you with this.
PM Solutions offers advertising on radio, streaming services, social media, search engine, print and digital billboards. As you create or reevaluate your marketing plan, in addition to marketing your practice, you’ll also need to set yourself apart from your competitors.
Ad strategies such as search engine and Google ads make advertising today less expensive because they’re targeted and based on the number of views or clicks. PM Healthcare Marketing solutions can help further with distinct copy, slogans, and advertisements that stick with the consumer.
Communications planning consists of researching industry related topics and maintaining business footing by exploration of new marketing strategies using online sources, surveys and other studies.
Copywriting is designed to reach potential customers using all the elements of copy. Copywriting is usually published on a website and then promoted through digital marketing, and search engine Pay Per Clicks (PPC) campaigns. The tools of copywriting for marketing purposes include blogs, e-books, infographics, podcasts, and webinars.
Public relations are honing newsworthy story ideas and finding journalists who will feature you in their article or quote you at the minimum. To do public relations as a practitioner you need to be in touch with the news happening to your patients and referral sources.
Video marketing can be used for building patient relationship, to promoting your practice and its services or products.
Videos, if crafted correctly, whether informative or promotional are effective tools and give potential and current patients a more personal connection to what they're watching.
Your practice needs to stand out above your competitors by having an engaging logo, website, marketing materials, internet profiles, etc. Patients don’t hire because of your practice’s gorgeous branding, but it helps subliminally to show that you are conscientious about quality, class and intelligent design.
There are many websites where you can see absolutely no thought went into it. Your practice’s web design conveys the visual identity of you and your practice. So, effort should be made to create an outstanding first impression.