By Terri WiIliams
Creative agencies focus on creativity and design and they are mostly in charge of creating content and branding materials. Marketing agencies emphasize strategy and promotion, using different channels such as digital marketing, advertising, and public relations to advertise products and services. Note that some agencies specialize in both creative and marketing services.
Industry researchers, IBISWorld reports that 26.9% of business is done online - being online is not only about attracting more attention to your brand but also about efficiently doing business. With the burgeoning importance of online presence, digital marketing services are in demand. Services such as:
With fierce competition in all fields, businesses are always seeking innovative ways to stand out and connect with their audience. But do you know what they do or why hiring an agency could benefit your enterprise?
Benefits of Choosing a Full-Service Creative Agency
Marketing agencies or firms on the other hand develop marketing strategies, branding, solutions marketing, digital marketing strategies, content marketing, and more. A full-service marketing or creative agency can be a complete solution for your marketing and advertising needs depending on which areas you want to explore.
Even businesses with in-house creative agencies, hire creative firms to enhance their marketing and branding through inventive and creative ideas. Bringing fresh perspectives, high quality content that sells, and inspired strategies while maximizing time and resources.
Creative Agencies
NAICS
541810 -Advertising Agencies, 541820 - Public Relations Agencies, 541830 - Media Buying Agencies, 541840 - Media Representatives,
541890 - Other Services Related to Advertising, 541430- Commercial art services 541890 - Sign lettering and painting services
SIC
7311001 - Advertising Agencies, 7311008 - Digital Media & Online Advertising, 7319014 - Interactive Media Advertising , 8999008 - Writers, 8999014 - Commercial & Literary Writings
Marketing
NAICS
541613 Marketing Consulting Services
SIC
7311012 - Content Marketing, 7311011 - Email Marketing, 8742002 - Marketing Consultants, 7311014 - Mobile Device Marketing, 8111039 - Legal Marketing
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