Marketing vs. Creative Agencies
what is The difference between creative and marketing agencies ?
By Terri WiIliams
Creative agencies focus on creativity and design and they are mostly in charge of creating content and branding materials. Marketing agencies emphasize strategy and promotion, using different channels such as digital marketing, advertising, and public relations to advertise products and services. Note that some agencies specialize in both creative and marketing services.
Industry researchers, IBISWorld reports that 26.9% of business is done online - being online is not only about attracting more attention to your brand but also about efficiently doing business. With the burgeoning importance of online presence, digital marketing services are in demand. Services such as:
- Email marketing
- Content marketing
- Influencer marketing
With fierce competition in all fields, businesses are always seeking innovative ways to stand out and connect with their audience. But do you know what they do or why hiring an agency could benefit your enterprise?
Benefits of Choosing a Full-Service Creative Agency
- Streamlined Communication and Collaboration
- Consistency in Branding and Messaging
- Cost-Effectiveness
- Access to a Diverse Skill Set
- Access to Specialized Tools and Technologies
- Faster Turnaround Time
Marketing agencies or firms on the other hand develop marketing strategies, branding, solutions marketing, digital marketing strategies, content marketing, and more. A full-service marketing or creative agency can be a complete solution for your marketing and advertising needs depending on which areas you want to explore.
Even businesses with in-house creative agencies, hire creative firms to enhance their marketing and branding through inventive and creative ideas. Bringing fresh perspectives, high quality content that sells, and inspired strategies while maximizing time and resources.
NAICS and Sic Codes for Creative and marketing services
Creative Agencies
NAICS
541810 -Advertising Agencies, 541820 - Public Relations Agencies, 541830 - Media Buying Agencies, 541840 - Media Representatives,
541890 - Other Services Related to Advertising, 541430- Commercial art services 541890 - Sign lettering and painting services
SIC
7311001 - Advertising Agencies, 7311008 - Digital Media & Online Advertising, 7319014 - Interactive Media Advertising , 8999008 - Writers, 8999014 - Commercial & Literary Writings
Marketing
NAICS
541613 Marketing Consulting Services
SIC
7311012 - Content Marketing, 7311011 - Email Marketing, 8742002 - Marketing Consultants, 7311014 - Mobile Device Marketing, 8111039 - Legal Marketing