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Marketing and Advertising news in the Digital Age

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Why Use an Agency?

Salespeople, business owners and marketers do not have to go it alone; agencies already experienced with crisis communications, for example, can serve as marketers’ right-hand advisors, e.g., an extension of their internal team. Marketers can successfully navigate uncharted waters to keep brand sales moving in a positive trajectory by leaning on experts for help.   


Agencies provide discipline-specific expertise, so a marketer’s brand doesn’t become a case study in what NOT to do. Tapping agency experts for strategic guidance, messaging development, creative directions and audience sentiment analysis can provide the foundation that marketers need to build communications programming that resonate with and retain interest from target audiences in a time of global catastrophe.  


Now more than ever supporting your brand with marketing tactics is important. Historically brands that have cut marketing spending in times of crisis saw significant sales decreases in comparison to brands who kept the “creative lights on,” and subsequently saw exceptionally positive sales increases. A few things to consider is evaluating your marketing style. Distinction, appropriate design and creativity never go out of style. Agencies can help make this happen.

Other Industry News

Clear Channel Outdoor Holdings, Inc. Reaches Settlement with the SEC over Clear Media China

Clear Channel Outdoor Holdings, Inc. Reaches Settlement with the SEC over Clear Media China

Clear Channel Outdoor Holdings, Inc. Reaches Settlement with the SEC over Clear Media China

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Thunder Shield Security Unveils Custos, A Revolutionary Cybersecurity Tool

Clear Channel Outdoor Holdings, Inc. Reaches Settlement with the SEC over Clear Media China

Clear Channel Outdoor Holdings, Inc. Reaches Settlement with the SEC over Clear Media China

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Best Lawyers 2024 Winner R. Rex Parris achieves Los Angeles Jury Award of $20 Million

Clear Channel Outdoor Holdings, Inc. Reaches Settlement with the SEC over Clear Media China

Precedent-setting Title IX class action lawsuit against San Diego State University continues

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Precedent-setting Title IX class action lawsuit against San Diego State University continues

Precedent-setting Title IX class action lawsuit against San Diego State University continues

Precedent-setting Title IX class action lawsuit against San Diego State University continues

Read Article

Hornetsecurity's new podcast series help businesses understand latest cybersecurity risks

Precedent-setting Title IX class action lawsuit against San Diego State University continues

Hornetsecurity's new podcast series help businesses understand latest cybersecurity risks

Read Article

Building your Brand - PR Strategies Help Our Clients Succeed

Precedent-setting Title IX class action lawsuit against San Diego State University continues

Hornetsecurity's new podcast series help businesses understand latest cybersecurity risks

Read Article

How to build your brand - Tips for digital brand strategy, creation, and upkeep

Kasi Chadwick and Colin Watterson make Benchmark Litigation List of Top Lawyers 40 & Under

How to build your brand - Tips for digital brand strategy, creation, and upkeep

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Why Companies Should Prioritize Market Research in 2023

Kasi Chadwick and Colin Watterson make Benchmark Litigation List of Top Lawyers 40 & Under

How to build your brand - Tips for digital brand strategy, creation, and upkeep

Read Article

Kasi Chadwick and Colin Watterson make Benchmark Litigation List of Top Lawyers 40 & Under

Kasi Chadwick and Colin Watterson make Benchmark Litigation List of Top Lawyers 40 & Under

Stephen Kaufman recognized as a ‘legal visionary’ by Los Angeles Times' Business of Law Magazine

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Stephen Kaufman recognized as a ‘legal visionary’ by Los Angeles Times' Business of Law Magazine

Stephen Kaufman recognized as a ‘legal visionary’ by Los Angeles Times' Business of Law Magazine

Stephen Kaufman recognized as a ‘legal visionary’ by Los Angeles Times' Business of Law Magazine

Read Article

Talenthouse to Partner with Nerve Banking on Creator/Influencer Financial Management App

Stephen Kaufman recognized as a ‘legal visionary’ by Los Angeles Times' Business of Law Magazine

Talenthouse to Partner with Nerve Banking on Creator/Influencer Financial Management App

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7 Ways to Build Consumer Trust

Stephen Kaufman recognized as a ‘legal visionary’ by Los Angeles Times' Business of Law Magazine

Talenthouse to Partner with Nerve Banking on Creator/Influencer Financial Management App

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